15-Second Product Ad Shot List
This prompt directs a complete 15-second product commercial: shot list, camera moves, lighting, and pacing — ready for Runway, Pika, or Luma. Describe your product once and get agency-style ad direction without the agency.
A complete 5-shot AI video ad sequence — hook, beauty shot, lifestyle, macro detail, and logo sting.
Generate a 15-second luxury product commercial for [PRODUCT], broken into 5 seamless 3-second shots: SHOT 1 (hook): extreme close-up, product emerges from swirling mist, dramatic rim lighting, slow push-in. SHOT 2 (beauty): 360-degree orbit around the product on a reflective black surface, studio lighting, ultra slow motion. SHOT 3 (lifestyle): the product in use by [PERSON] in a sunlit modern [SETTING], warm tones, handheld feel. SHOT 4 (macro): extreme macro of [KEY DETAIL, e.g. texture/logo], liquid droplets, shallow focus. SHOT 5 (sting): product centered, brand name '[BRAND]' fades in with elegant typography, dark background. Style: photorealistic, 24fps cinematic, consistent [COLOR PALETTE] grade throughout, no text overlays except final sting.
See what this prompt creates
What this prompt does
Fifteen seconds is the native language of modern advertising — long enough to tell a micro-story, short enough to survive the scroll. This prompt acts as your commercial director: it breaks your product into a timed shot list (hook, showcase, lifestyle, close-up, CTA), each with camera movement, lens feel, and lighting direction. You get a shootable plan, not a vague “make an ad” wish.
How to get the best result
Lead with the product's single most visual trait — the thing the camera should fall in love with. “A matte-black smartwatch with a glowing edge” gives every shot something to feature. Generate each shot as its own clip (AI video tools do 5–10 seconds best), then cut them together in CapCut or Premiere. Consistent lighting words across all five shots keep the ad feeling like one production.
Common mistakes to avoid
Don't ask for the full 15 seconds in one generation — current AI video models lose coherence past ~10 seconds and your product will morph mid-shot. Also, keep on-screen text out of the AI generations; render clean footage and add your headline and CTA as real typography in the edit.
Try these variations
Reskin the formula per platform: punchy and loud for TikTok, sleek and minimal for Instagram, problem-solution for YouTube pre-roll. For the still-image version of your campaign, pair it with the luxury product photography prompt, or browse the AI video prompts collection.
How to use this prompt
- Copy it — hit the copy button above to grab the raw prompt text.
- Fill the brackets — replace anything in [BRACKETS] with your own details.
- Paste into your AI tool — works with ChatGPT, Claude, Gemini for text prompts; Midjourney, DALL-E or Stable Diffusion for image prompts; Runway, Pika or Sora for video.
- Iterate — tweak one bracket at a time until the output is exactly right.
Frequently asked questions
Which AI video tool should I use for this?
Runway Gen-3 and Luma Dream Machine handle product shots best right now, with Pika close behind. The prompt is written tool-agnostic — shot list, camera moves, lighting — so it ports cleanly. Generate 5–10 second clips per shot, not the whole ad at once.
Why does my product change shape between shots?
That's the coherence problem: AI video models don't truly remember your product across generations. Mitigate it with image-to-video (upload a product photo as the first frame) and identical descriptive words for the product in every shot's prompt.
Can I add text and voiceover to the AI footage?
Yes — and you should. Generate clean footage with no text, then add headlines, prices, and CTAs as real typography in CapCut, Premiere, or Descript. AI-rendered text still garbles; real type is crisp and editable.
How long should each shot be?
For a 15-second ad: 2-second hook, three 3–4 second showcase shots, 2-second CTA end card. The prompt structures this timing for you — fast cuts in the middle, breathing room on the product close-up.
