Landing Page Copywriter
Describe your product and audience, and this prompt writes your entire landing page: headline, subhead, benefits, social proof, objection handling, and CTA — structured around conversion frameworks that actually sell.
Full landing page copy — headline, subhead, benefits, objections, and CTA — in one pass.
You are a direct-response copywriter. My product: [PRODUCT]. Target customer: [CUSTOMER]. Their painful problem: [PROBLEM]. Write complete landing page copy: 1) HEADLINE — outcome-focused, under 10 words, 2) SUBHEADLINE — how it works + who it's for, 3) 3 BENEFIT bullets (benefits, not features — 'so you can...' each), 4) OBJECTION CRUSHER — address the top 2 reasons they'd say no, 5) CTA button text (3 options), 6) A 2-sentence guarantee section. Voice: confident, plain-spoken, zero hype words like 'revolutionary'. No lorem ipsum — write the real thing.
See what this prompt creates
What this prompt does
A landing page isn't writing — it's a sales conversation in order: hook the visitor, agitate the problem, present the solution, prove it works, handle objections, ask for the sale. This prompt runs that conversation: you supply the product facts and customer knowledge, it returns complete page copy section by section, each built on conversion copywriting frameworks (PAS, AIDA, 4Ps).
How to get the best result
Feed it voice-of-customer material: reviews, support tickets, sales call notes, survey answers. Copy that echoes how customers actually talk converts multiples better than clever invented lines. One page, one offer, one CTA — tell the prompt the single action you want, and it builds everything toward it.
Common mistakes to avoid
Feature-dumping is the classic failure: “our platform has 47 integrations” means nothing until translated to outcomes. The prompt pushes benefits-first, but check its work — every feature claim should answer “so what?” Also, never ship the first draft; AI copy is a strong 70%, and your final 30% (specificity, voice, proof) is what converts.
Try these variations
Generate 3 headline variants and A/B test them — headlines move conversion most. For the email follow-up after signup, the welcome email sequence prompt continues the conversation. More in the marketing prompts collection.
How to use this prompt
- Copy it — hit the copy button above to grab the raw prompt text.
- Fill the brackets — replace anything in [BRACKETS] with your own details.
- Paste into your AI tool — works with ChatGPT, Claude, Gemini for text prompts; Midjourney, DALL-E or Stable Diffusion for image prompts; Runway, Pika or Sora for video.
- Iterate — tweak one bracket at a time until the output is exactly right.
Frequently asked questions
Can AI really write copy that converts?
It writes strong first drafts structured on proven frameworks — but conversion comes from specificity (real numbers, real customer language, real proof), which only you can supply. Feed it voice-of-customer material and edit the output; that combination beats either alone.
What information should I give the prompt?
Product facts, target audience, their #1 pain point, your differentiator, any testimonials or stats, and the single action you want visitors to take. The richer the input, the less generic the output — garbage in, generic out.
How long should the page be?
As long as it takes to answer every objection, no longer. Cold traffic needs long pages (more proof, more objection handling); warm traffic converts on short ones. The prompt can generate both from the same input — ask for the variant matching your traffic temperature.
Should I still A/B test AI-written copy?
Absolutely — especially headlines. AI gives you 5 strong variants in seconds; testing reveals which resonates. The prompt's real superpower isn't writing one perfect page, it's generating testable variants at zero marginal cost.
